#SayNa

The full-time digital marketing agency Isobar India created a new, absolutely incredible social media campaign. The following video called “The Na Na Anthem” shows in two minutes all social injustices in India. The name of this video refers to the background sound which is the original melody of the Indian anthem. Normally this anthem consists of five verses written by Nobel Prize winner Rabindranath Tagore. But in this video the usual text is replaced by just one word, “na” that means “not” in Hindi.

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